Daniel Woolfson
Head of Development & Test

Company: PureNet Solutions

Title: Head of Development & Test


Daniel is the Head of Development & Test at PureNet Solutions and Magium Commerce. With over 18 years of experience in software development, he ensures that the Development and Test Teams have the technical support and capability to meet the requirements of PureNet’s clients. Daniel likes to build teams, motivate and help them create. He has always enjoyed learning and has gravitated towards leadership roles in software and technology. This led him to attain the ILM Level 7 Certificate in Leadership and Management, awarded by The Institute of Leadership & Management.

Daniel is also the Chair of YorkDevelopers (a Charity focused on helping Tech Non-Profit groups) and a Community Leader for technical community groups in the City of York. Daniel helped to organise YorkTechFest – a twilight conference held in November 2018 showcasing Non-Profit Tech Communities in York.

In his spare time, Daniel enjoys playing and coaching badminton and juggling (up to 5 juggling balls would you believe…)

For the York Technology Conference, Daniel will be teaming up with his colleague Kora Habinakova, Marketing Manager at PureNet and Magium, and together, they will deliver a thought provoking conversation based around how online stores directly influence people’s buying habits and sell to your subconscious.